THEIR STORY
It all started in an apothecary store in Boston, 1991 where Lev Glazman and Alina Roytberg started to curate upscale and natural beauty products from around the world. Their first product, the iconic oval soap, inspired Lev and Alina to transform daily routines into sensorial rituals that are kind to your skin and effective. Fresh to this day is devoted to authenticity and craftsmanship for their brand. Natural ingredients are the main focus of Fresh products such as soy, sake, and sugar. Lev and Alina travel the world to seek natural ingredients that are used in time honored beauty rituals. Fresh has their own research lab where they practice modern alchemy and where something extraordinary is always being created. Their curiosity is what keeps the brand innovative and ahead of the game in the beauty world.